X is Elon Musk’s New Coke

Nobody was clamoring for a new formula

Barry Lyons
5 min readSep 15, 2023

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“I’ve never been as confident about a decision as I am about the one we’re announcing today.” That’s what David Keough, the president of Coca-Cola, said on April 23, 1985, which was the day the company held a press conference at New York City’s Lincoln Center to announce the introduction of the company’s “New Coke.” Keough’s confidence was grounded in…

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Barry Lyons

Not a fan of sports or religion. I guess that makes me a bad American.